Determinants of clothing repurchase through mobile devices

  1. Paula Rodríguez-Torrico 1
  2. Sonia San-Martín 1
  3. Rebeca San José 2
  1. 1 Universidad de Burgos
    info

    Universidad de Burgos

    Burgos, España

    ROR https://ror.org/049da5t36

  2. 2 Universidad de Valladolid
    info

    Universidad de Valladolid

    Valladolid, España

    ROR https://ror.org/01fvbaw18

Zeitschrift:
Esic market

ISSN: 0212-1867

Datum der Publikation: 2015

Nummer: 152

Seiten: 57-100

Art: Artikel

DOI: 10.7200/ESICM.152.0463.2 DIALNET GOOGLE SCHOLAR lock_openOpen Access editor

Andere Publikationen in: Esic market

Zusammenfassung

Purchasing clothes via mobile devices is a growing sector. This paper analyzed the cognitive (reputation, guarantee and security & privacy policies) and experiential aspects (aesthetics, interactivity, enjoyment and personalization) that increase customer satisfaction and trust of the mobile buying process as well as customer intention to repeat buying using this same channel. Our analysis used a sample of mobile purchasers a clothing company’s mobile website. The results indicate that the cognitive signals show greater influence than the experiential in relational variables. Satisfaction, meanwhile, is enhanced by the attractiveness of the mobile website and buyer trust. Finally, both satisfaction and trust are key factors in the customer’s intention to repeat buying clothes via mobile devices.

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