Determinants of clothing repurchase through mobile devices

  1. Paula Rodríguez Torrico 1
  2. Sonia San Martín Gutiérrez 1
  3. Rebeca San José Cabezudo 2
  1. 1 Universidad de Burgos

    Universidad de Burgos

    Burgos, España


  2. 2 Universidad de Valladolid

    Universidad de Valladolid

    Valladolid, España


Esic market

ISSN: 0212-1867

Argitalpen urtea: 2015

Zenbakia: 152

Orrialdeak: 57-100

Mota: Artikulua

DOI: 10.7200/ESICM.152.0463.2 DIALNET GOOGLE SCHOLAR lock_openSarbide irekia editor

Beste argitalpen batzuk: Esic market


Jasotako aipamenak

  • Aipamenak Dimensions atarian: 1 (04-04-2023)


  • Gizarte Zientziak: C


(04-04-2023 datan eguneratutako datuak)
  • Aipamenak guztira: 1
  • Azken hitzorduak: 0


Purchasing clothes via mobile devices is a growing sector. This paper analyzed the cognitive (reputation, guarantee and security & privacy policies) and experiential aspects (aesthetics, interactivity, enjoyment and personalization) that increase customer satisfaction and trust of the mobile buying process as well as customer intention to repeat buying using this same channel. Our analysis used a sample of mobile purchasers a clothing company’s mobile website. The results indicate that the cognitive signals show greater influence than the experiential in relational variables. Satisfaction, meanwhile, is enhanced by the attractiveness of the mobile website and buyer trust. Finally, both satisfaction and trust are key factors in the customer’s intention to repeat buying clothes via mobile devices.

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