Un enfoque multidisciplinar para el análisis del comportamiento de compra en el turista

Abstract

There are several variables thatinfluence the choice of a tourist destination.In this sense, the perception that touristshave of a place without being in it and thestimuli that affect their intention to go createan opportunity of research in the literature.This paper presents a theoretical frameworkintegrating three perspectives that deal withthe purchase intention of the tourist, withcontributions from the signalling theory,theories of emotions and the relationshipmarketing approach. The goal is to know therole that signals, emotions and trust play in thetourist intention to go to a tourist destination.The study aims to show the need to addressthe analysis of tourist destinations from anintegrative perspective of three approaches,to avoid adopting a partial and incompleteview of the problem. The final considerationsjustify the proposed theories and theirapplication to the field of tourism.