El presente y el futuro de la banca por móvil según los usuarios españoles de banca

  1. Jana Prodanova
  2. Sonia San Martín Gutiérrez
  3. Nadia Huitzilin Jiménez Torres
Universia Business Review

ISSN: 1698-5117

Year of publication: 2015

Issue: 46

Pages: 94-117

Type: Article

More publications in: Universia Business Review


Cited by

  • Dialnet Metrics Cited by: 2 (06-06-2023)

SCImago Journal Rank

  • Year 2015
  • SJR Journal Impact: 0.238
  • Best Quartile: Q3
  • Area: Business, Management and Accounting (miscellaneous) Quartile: Q3 Rank in area: 163/358
  • Area: Economics and Econometrics Quartile: Q3 Rank in area: 419/670
  • Area: Finance Quartile: Q3 Rank in area: 161/279

Índice Dialnet de Revistas

  • Year 2015
  • Journal Impact: 0.310
  • Field: ECONOMÍA Quartile: C1 Rank in field: 18/166


  • Social Sciences: B

Scopus CiteScore

  • Year 2015
  • CiteScore of the Journal : 0.8
  • Area: Business, Management and Accounting (all) Percentile: 54
  • Area: Finance Percentile: 35
  • Area: Economics and Econometrics Percentile: 32


The new technologies application in the banking sector recently has shown a great improvement through the introduction of new channels in a multichannel environment. One of the channels lately implemented is the mobile banking. Employing data from 2008 bank clients, we present a description of the Spanish mobile banking customer, outlining his/her perception and preferences regarding the mobile banking services, proposing practical recommendations for the banks, which converts this study in unique and relevant in Spain.

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