What makes services customers say “buy it with a mobile phone”?

  1. San-Martín, S.
  2. Prodanova, J.
  3. López Catalán, B.
Aldizkaria:
Journal of Services Marketing

ISSN: 0887-6045

Argitalpen urtea: 2016

Alea: 30

Zenbakia: 6

Orrialdeak: 601-614

Mota: Artikulua

DOI: 10.1108/JSM-02-2015-0081 GOOGLE SCHOLAR