What makes services customers say “buy it with a mobile phone”?

  1. San-Martín, S.
  2. Prodanova, J.
  3. López Catalán, B.
Revue:
Journal of Services Marketing

ISSN: 0887-6045

Année de publication: 2016

Volumen: 30

Número: 6

Pages: 601-614

Type: Article

DOI: 10.1108/JSM-02-2015-0081 GOOGLE SCHOLAR