Brands as substitutes for the need for touch in online shopping

  1. González-Benito, Ó.
  2. Martos-Partal, M.
  3. San Martín, S.
Journal:
Journal of Retailing and Consumer Services

ISSN: 0969-6989

Year of publication: 2015

Volume: 27

Pages: 121-125

Type: Article

DOI: 10.1016/J.JRETCONSER.2015.07.015 GOOGLE SCHOLAR