The role of country of origin in the purchase intention of products from emerging markets

  1. Jiménez, N.
  2. San Martín, S.
Book Series:
Studies in Fuzziness and Soft Computing

ISSN: 1434-9922

ISBN: 9783642304569

Year of publication: 2012

Volume: 286

Pages: 381-396

Type: Conference paper

DOI: 10.1007/978-3-642-30457-6_25 GOOGLE SCHOLAR
Data source: Scopus