The role of country of origin in the purchase intention of products from emerging markets

  1. Jiménez, N.
  2. San Martín, S.
Collection de livres:
Studies in Fuzziness and Soft Computing

ISSN: 1434-9922

ISBN: 9783642304569

Année de publication: 2012

Volumen: 286

Pages: 381-396

Type: Communication dans un congrès

DOI: 10.1007/978-3-642-30457-6_25 GOOGLE SCHOLAR