Digital Marketing Strategies for Business Companies at B2b and B2c Marketswhat Is the Perfect Set of Digital Resources to Improve the Customer Experience?

  1. Ana Jimenez-Zarco 1
  2. Alicia Izquierdo-Yusta 2
  3. Maria Pilar Martínez-Ruiz 3
  1. 1 UOC (Spain)
  2. 2 Burgos University (Spain)
  3. 3 University of Castilla-La Mancha (Spain)
Libro:
[New] Normal Technology Ethics: Proceedings of the ETHICOMP 2021
  1. Mario Arias-Oliva (coord.)
  2. Jorge Pelegrín-Borondo (coord.)
  3. Kiyoshi Murata (coord.)
  4. Eva Reinares Lara (coord.)

Editorial: Universidad de La Rioja

ISBN: 978-84-09-28671-3

Año de publicación: 2021

Páginas: 68-70

Congreso: International Conference on the Ethical and Social Impact of ICT (19. 2021. Logroño)

Tipo: Aportación congreso