Does regional bias matter? Examining the role of regional identification, animosity, and negative emotions as drivers of brand switching: an application in the food and beverage industry
- Abdelwahab, D.
- San-Martín, S.
- Jiménez, N.
ISSN: 1479-1803, 1350-231X
Year of publication: 2022
Volume: 29
Issue: 1
Pages: 111-126
Type: Article