Does regional bias matter? Examining the role of regional identification, animosity, and negative emotions as drivers of brand switching: an application in the food and beverage industry
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Abdelwahab, D.
- San-Martín, S.
- Jiménez, N.
Aldizkaria:
Journal of Brand Management
ISSN: 1479-1803
Argitalpen urtea: 2022
Alea: 29
Zenbakia: 1
Orrialdeak: 111-126
Mota: Artikulua