Does regional bias matter? Examining the role of regional identification, animosity, and negative emotions as drivers of brand switching: an application in the food and beverage industry

  1. Abdelwahab, D.
  2. San-Martín, S.
  3. Jiménez, N.
Aldizkaria:
Journal of Brand Management

ISSN: 1479-1803,  1350-231X

Argitalpen urtea: 2022

Alea: 29

Zenbakia: 1

Orrialdeak: 111-126

Mota: Artikulua

DOI: 10.1057/S41262-021-00260-8 GOOGLE SCHOLAR
Datuen iturria: Scopus