Let it flow: the role of seamlessness and the optimal experience on consumer word of mouth in omnichannel marketing

  1. Rodríguez-Torrico, P.
  2. San José Cabezudo, R.
  3. San-Martín, S.
  4. Trabold Apadula, L.
Journal:
Journal of Research in Interactive Marketing

ISSN: 2040-7122

Year of publication: 2023

Volume: 17

Issue: 1

Pages: 1-18

Type: Article

DOI: 10.1108/JRIM-06-2021-0154 GOOGLE SCHOLAR
Data source: Scopus