Corporate Social Marketing for SustainableAnimal Well-Being: The PedigreePromotion of Homeless Dog Adoption

  1. Mora, Elisabet
  2. Vila, Natalia
  3. Küster, Inés
Book:
Social Marketing and Sustainable Development Goals(SDGs): Case Studies for a Global Perspective
  1. Galan-Ladero, M. Mercedes (ed. lit.)
  2. Alver, Helena M. (coord.)

Publisher: Springer Suiza

ISBN: 978-3-031-27376-6

Year of publication: 2023

Pages: 255-264

Type: Book chapter

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