Publicacións (64) Publicacións de ESTHER CALDERON MONGE

2024

  1. Insights into the localisation of outlets: The franchising chains

    International Entrepreneurship and Management Journal

  2. The role of digitalization in business and management: a systematic literature review

    Review of Managerial Science, Vol. 18, Núm. 2, pp. 449-491

  3. Wine experience scale: validating the behavior and motivations of Spanish wine tourists

    International Journal of Wine Business Research, Vol. 36, Núm. 1, pp. 103-121

2023

  1. Digitalisation and digital transformation in the social economy: the cases of Anecoop and Consum

    British Food Journal, Vol. 125, Núm. 10, pp. 3489-3505

  2. Implementation of the SDGs by social economy enterprises in the agrifood sector

    British Food Journal, Vol. 125, Núm. 11, pp. 3853-3870

2022

  1. Measuring the consumer engagement related to social media: the case of franchising

    Electronic Commerce Research, Vol. 22, Núm. 4, pp. 1249-1274

2021

  1. How to select franchisees: A model proposal

    Journal of Business Research, Vol. 135, pp. 676-684

  2. Narrowing the gap between consumer purchasing intention and behaviour through ecolabelling: a challenge for eco-entrepreneurism

    British Food Journal, Vol. 123, Núm. 10, pp. 3293-3308

2020

  1. Analysis of sustainable consumer behavior as a business opportunity

    Journal of Business Research, Vol. 120, pp. 74-81

  2. Introducción a la gestión de empresas

    Pirámide

2019

  1. Effects of brand-related and market signals on franchisees’ entrepreneurial decisions: a multi-country panel data analysis

    International Entrepreneurship and Management Journal, Vol. 15, Núm. 2, pp. 573-588

  2. The effects of management and environmental factors on franchise continuity

    Economic Research-Ekonomska Istrazivanja , Vol. 32, Núm. 1, pp. 982-997

2018

  1. Personality Traits of the Partners and Performance in the Franchise Agreement

    Contributions to Management Science (Springer), pp. 175-184

2017

  1. Economic sustainability in franchising: A model to predict franchisor success or failure

    Sustainability (Switzerland), Vol. 9, Núm. 8

  2. Effects of contract and trust on franchisor performance

    Contemporary Economics, Vol. 11, Núm. 4, pp. 383-400

  3. Twitter to Manage Emotions in Political Marketing

    Journal of Promotion Management, Vol. 23, Núm. 3, pp. 359-371

2016

  1. Franchise fairs: A relevant signal in franchise choice in social activity

    Contemporary Economics, Vol. 10, Núm. 3Special Issue, pp. 275-282

  2. Franchising in Europe: Exploring the Case of Spain with Self-organizing Time Maps

    Psychology and Marketing, Vol. 33, Núm. 7, pp. 559-572

2015

  1. Brand and Price: Key Signals when Opening a Franchise Outlet

    Journal of Promotion Management, Vol. 21, Núm. 4, pp. 416-431

  2. Does the theory of networks suite to franchising?: a case study of Neck and Neck.

    En la piel del cliente: escuchar, atraer, retener (Cátedra Fundación Ramón Areces de Distribución Comercial), pp. 17-41