Publicaciones (106) Publicaciones de ALICIA IZQUIERDO YUSTA

2024

  1. Can the vital cycle explain the circular consumer journey? A historical analysis of the relationship of Spanish Generation X with emblematic brands

    Journal of Historical Research in Marketing, Vol. 16, Núm. 1, pp. 3-24

2023

  1. Innovando en Marketing: Metaverso, un análisis 360

    Oikonomics: Revista de economía, empresa y sociedad, Núm. 20, pp. 1-10

  2. Metaverse, a holistic vision of the new virtual reality

    Revista empresa y humanismo, Vol. 26, Núm. 2, pp. 99-130

  3. The impact of integration of 4.0 technologies in the traditional manufacturing industry: Evidence from furniture sector enterprises in Spain

    New Perspectives and Possibilities in Strategic Management in the 21st Century: Between Tradition and Modernity (IGI Global), pp. 319-348

  4. The influence of food values on satisfaction and loyalty: Evidence obtained across restaurant types

    International Journal of Gastronomy and Food Science, Vol. 33

2022

  1. Staff training as a determining factor in the adoption of 4.0 technologies in the furniture sector

    EDULEARN22 Proceedings: 14th International Conference on Education and New Learning Technologies : July 4th-6th, 2022

  2. Studying the impact of food values, subjective norm and brand love on behavioral loyalty

    Journal of Retailing and Consumer Services, Vol. 65

2021

  1. Challenge-based learning: how to learn marketing in healthcare studies?

    INTED2021 Proceedings. 15th International Technology, Education and Development Conference, 8 - 9 March 2021, online

  2. Determinantes da experiência do cliente com serviços eletrônicos: O caso das universidades online

    Revista Brasileira de Gestao de Negocios, Vol. 23, Núm. 1, pp. 1-20

  3. Digital Marketing Strategies for Business Companies at B2b and B2c Markets: what Is the Perfect Set of Digital Resources to Improve the Customer Experience?

    [New] Normal Technology Ethics: Proceedings of the ETHICOMP 2021

  4. Reducir la desigualdad en y entre los países

    Los objetivos de desarrollo sostenible en la ciudad de Burgos (Ayuntamiento de Burgos), pp. 274-275

  5. Reducir la desigualdad en y entre los países

    Los objetivos de desarrollo sostenible en la ciudad de Burgos (Ayuntamiento de Burgos), pp. 631-635

  6. Reducir la desigualdad en y entre los países

    Los objetivos de desarrollo sostenible en la ciudad de Burgos (Ayuntamiento de Burgos), pp. 519-537

  7. Studying customer experience and retention using applied data science and artificial intelligence

    Handbook of Research on Applied Data Science and Artificial Intelligence in Business and Industry (IGI Global), pp. 192-222

  8. Studying the impact of food values, subjective norms and brand love on loyalty: findings obtained at fast food restaurants in Mexico

    Documentos de trabajo de la Cátedra Fundación Areces de Distribución Comercial. Docfradis

  9. THE PSYCHOLOGICAL LOGIC OF CUSTOMER LOYALTY: TOWARDS AN INTEGRATED CONCEPTUAL FRAMEWORK (SATISFACTION, TRUST AND COMMITMENT)

    Organizational Science: A Global Perspective (Nova Science Publishers, Inc.), pp. 163-175

2020

  1. Assessing the Experience and Satisfaction of University Students: results Obtained Across Different Segments

    Paradigm Shifts in ICT Ethics: proceedings of the ETHICOMP* 2020

  2. Customer Experience and Satisfaction in Private Insurance Web Areas

    Frontiers in Psychology, Vol. 11

  3. Distribución detallista: entorno y situación del sector

    A-tienda: dirección y gestión del punto de venta (Escuela Superior de Gestión Comercial y Marketing, ESIC), pp. 19-43

  4. Editorial: Toward Consumer 4.0 Insights and Opportunities Under the Marketing 4.0 Scenario

    Frontiers in Psychology