Eremua: Merkaturatzea eta Merkatuen Ikerkuntza

Doctora por la Universidad de Burgos con la tesis Electronic customer behaviour from relational, technology and personality-related theoretical perspectives the case of high-involment services 2016. Tesiaren zuzendaria Dra. Sonia San Martín Gutiérrez, Dra. Nadia Huitzilin Jiménez Torres.