JANA
PRODANOVA
Investigadora no período 2013-2021
Área: Comercialización e Investigación de Mercados
Doutora pola Universidad de Burgos coa tese Electronic customer behaviour from relational, technology and personality-related theoretical perspectives the case of high-involment services 2016. Dirixida por Dra. Sonia San Martín Gutiérrez, Dra. Nadia Huitzilin Jiménez Torres.