Óscar González Benito-rekin lankidetzan egindako argitalpenak (2)

2017

  1. To what extent does need for touch affect online perceived quality?

    International Journal of Retail and Distribution Management, Vol. 45, Núm. 9, pp. 950-968

2015

  1. Brands as substitutes for the need for touch in online shopping

    Journal of Retailing and Consumer Services, Vol. 27, pp. 121-125