SONIA
SAN MARTIN GUTIERREZ
Catedrático de Universidad
Universidad Autónoma de San Luis Potosí
San Luis Potosí, MéxicoPublications en collaboration avec des chercheurs de Universidad Autónoma de San Luis Potosí (4)
2016
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The central role of the reputation of country-of-origin firms in developing markets
Journal of Business and Industrial Marketing, Vol. 31, Núm. 3, pp. 349-364
2014
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The mediation of trust in country-of-origin effects across countries
Cross Cultural Management, Vol. 21, Núm. 2, pp. 150-171
2012
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The role of country of origin in the purchase intention of products from emerging markets
Studies in Fuzziness and Soft Computing
2011
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Online buying perceptions in Spain: Can gender make a difference?
Electronic Markets, Vol. 21, Núm. 4, pp. 267-281