Publications in collaboration with researchers from Universidad de Salamanca (3)

2021

  1. The influence of website quality and star rating signals on booking intention: analyzing the moderating effect of variety seeking

    Spanish journal of marketing-ESIC, Vol. 25, Núm. 1, pp. 3-28

2017

  1. To what extent does need for touch affect online perceived quality?

    International Journal of Retail and Distribution Management, Vol. 45, Núm. 9, pp. 950-968

2015

  1. Brands as substitutes for the need for touch in online shopping

    Journal of Retailing and Consumer Services, Vol. 27, pp. 121-125