SONIA
SAN MARTIN GUTIERREZ
Catedrático de Universidad
Publicaciones (157) Publicaciones en las que ha participado algún/a investigador/a
2024
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Building consumer–brand relationships in the channel-mix era. The role of self–brand connection and product involvement
Journal of Product and Brand Management, Vol. 33, Núm. 1, pp. 76-90
2023
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La integración de las competencias éticas en los estudios universitarios
Revista Tecnología, Ciencia y Educación, Núm. 25, pp. 53-74
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Let it flow: the role of seamlessness and the optimal experience on consumer word of mouth in omnichannel marketing
Journal of Research in Interactive Marketing, Vol. 17, Núm. 1, pp. 1-18
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Smartphones, the new addiction: Causes and Consequences for Elementary and High School Students According to Teachers and Experts
Computers in the Schools, Vol. 40, Núm. 2, pp. 194-212
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Voces expertas, alumnado, familias y docentes perfilando la adicción al smartphone entre estudiantes
Revista Tecnología, Ciencia y Educación, Núm. 26, pp. 137-158
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Will You Support or Oppose? The Impact of Region-of-Origin Bias on Oppositional Loyalty
Journal of International Consumer Marketing, Vol. 35, Núm. 3, pp. 314-332
2022
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Does regional bias matter? Examining the role of regional identification, animosity, and negative emotions as drivers of brand switching: an application in the food and beverage industry
Journal of Brand Management, Vol. 29, Núm. 1, pp. 111-126
2021
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"Be seamless, my firm!": cómo gestionar la experiencia de interacción omnicanal con los consumidores
Revista de marketing y publicidad, Núm. 3, pp. 7-38
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Adicciones sin sustancia: teléfono móvil y RRSS
Guía de mínimos necesarios para la regulación de la comunicación audiovisual en la infancia y la adolescencia (Thomson Reuters Aranzadi), pp. 313-322
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La adicción al smartphone: el nuevo reto de la educación superior
Transformación universitaria: retos y oportunidades (Ediciones Universidad de Salamanca), pp. 393-400
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The effect of use, overuse, and appeal of mobile game app on add-ons purchases and players recruitment
Journal of Organizational and End User Computing, Vol. 33, Núm. 2, pp. 59-84
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The influence of website quality and star rating signals on booking intention: analyzing the moderating effect of variety seeking
Spanish journal of marketing-ESIC, Vol. 25, Núm. 1, pp. 3-28
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What colour are you? Smartphone addiction traffic lights and user profiles
European Journal of Management and Business Economics
2020
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Achieving customers’ repurchase intention through stimuli and site attachment
Journal of Organizational Computing and Electronic Commerce, Vol. 30, Núm. 3, pp. 187-208
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Between love and boycott: a story of dual origin brands
Spanish journal of marketing-ESIC, Vol. 24, Núm. 3, pp. 377-402
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Have an omnichannel seamless interaction experience! Dimensions and effect on consumer satisfaction
Journal of Marketing Management, Vol. 36, Núm. 17-18, pp. 1731-1761
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La adicción al smartphone en la adolescencia a examen: causas y consecuencias
Conference proceedings CIVINEDU 2020: 4th International Virtual Conference on Educational Research and Innovation September 23-24, 2020
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Risk and protective factors of smartphone addiction and impulse downloads
Economía empresarial. Aportaciones científicas para su desarrollo: libro de resumenes del XXII Seminario Hispano Luso de Economía Empresarial. 5 y 6 de Noviembre de 2020 Facultade de C.C. Empresariais e Turismo Campus de Ourense Universidade de Vigo
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The Path between Personality, Self-Efficacy, and Shopping Regarding Games Apps
Journal of Theoretical and Applied Electronic Commerce Research, Vol. 15, Núm. 2, pp. 59-75
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The determinants of teachers’ continuance commitment to e-learning in higher education
Education and Information Technologies, Vol. 25, Núm. 4, pp. 3205-3225