Publications (157) Publications auxquelles un chercheur a participé

2021

  1. "Be seamless, my firm!": cómo gestionar la experiencia de interacción omnicanal con los consumidores

    Revista de marketing y publicidad, Núm. 3, pp. 7-38

  2. Adicciones sin sustancia: teléfono móvil y RRSS

    Guía de mínimos necesarios para la regulación de la comunicación audiovisual en la infancia y la adolescencia (Thomson Reuters Aranzadi), pp. 313-322

  3. La adicción al smartphone: el nuevo reto de la educación superior

    Transformación universitaria: retos y oportunidades (Ediciones Universidad de Salamanca), pp. 393-400

  4. The effect of use, overuse, and appeal of mobile game app on add-ons purchases and players recruitment

    Journal of Organizational and End User Computing, Vol. 33, Núm. 2, pp. 59-84

  5. The influence of website quality and star rating signals on booking intention: analyzing the moderating effect of variety seeking

    Spanish journal of marketing-ESIC, Vol. 25, Núm. 1, pp. 3-28

  6. What colour are you? Smartphone addiction traffic lights and user profiles

    European Journal of Management and Business Economics

2020

  1. Achieving customers’ repurchase intention through stimuli and site attachment

    Journal of Organizational Computing and Electronic Commerce, Vol. 30, Núm. 3, pp. 187-208

  2. Between love and boycott: a story of dual origin brands

    Spanish journal of marketing-ESIC, Vol. 24, Núm. 3, pp. 377-402

  3. Have an omnichannel seamless interaction experience! Dimensions and effect on consumer satisfaction

    Journal of Marketing Management, Vol. 36, Núm. 17-18, pp. 1731-1761

  4. La adicción al smartphone en la adolescencia a examen: causas y consecuencias

    Conference proceedings CIVINEDU 2020: 4th International Virtual Conference on Educational Research and Innovation September 23-24, 2020

  5. Risk and protective factors of smartphone addiction and impulse downloads

    Economía empresarial. Aportaciones científicas para su desarrollo: libro de resumenes del XXII Seminario Hispano Luso de Economía Empresarial. 5 y 6 de Noviembre de 2020 Facultade de C.C. Empresariais e Turismo Campus de Ourense Universidade de Vigo

  6. The Path between Personality, Self-Efficacy, and Shopping Regarding Games Apps

    Journal of Theoretical and Applied Electronic Commerce Research, Vol. 15, Núm. 2, pp. 59-75

  7. The determinants of teachers’ continuance commitment to e-learning in higher education

    Education and Information Technologies, Vol. 25, Núm. 4, pp. 3205-3225