Publications by the researcher in collaboration with María Pilar Martínez Ruiz (44)

2020

  1. Editorial: Toward Consumer 4.0 Insights and Opportunities Under the Marketing 4.0 Scenario

    Frontiers in Psychology

  2. Distribución detallista: entorno y situación del sector

    A-tienda: dirección y gestión del punto de venta (Escuela Superior de Gestión Comercial y Marketing, ESIC), pp. 19-43

  3. The influence of food values on post–purchase variables at food establishments

    British Food Journal, Vol. 122, Núm. 7, pp. 2061-2076

  4. Food values, benefits and their influence on attitudes and purchase intention: Evidence obtained at fast-food hamburger restaurants

    Sustainability (Switzerland), Vol. 12, Núm. 18

2018

  1. Determinantes de la experiencia de cliente en e-servicios: el caso de las universidades virtuales

    Revista Tecnología, Ciencia y Educación, Núm. 9, pp. 11-33

2016

  1. Private labels at the service of retailers' image and competitive positioning: The case of tesco

    Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy (IGI Global), pp. 104-125

  2. Online distribution strategies: A mix of globalization and diversification in the fashion market

    Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy (IGI Global), pp. 491-512