Publications in collaboration with researchers from Universidad de Castilla-La Mancha (43)


  1. Challenge-based learning: how to learn marketing in healthcare studies?

    INTED2021 Proceedings. 15th International Technology, Education and Development Conference, 8 - 9 March 2021, online


  1. The management of archeological sites as tourism resources

    International Journal of Computational Methods in Heritage Science, Vol. 2, Núm. 2, pp. 97-111

  2. Food Values and the Spanish Consumer: Evidences Obtained in Different Segments

    Nutrition & food science international journal, Vol. 5, Núm. 1, pp. 72-89

  3. A global model for the image formation of a tourist destination: evidences from a sun and sand destination in Spain

    Journal of marketing trends, Vol. 5, Núm. 5, pp. 57-73


  1. Editorial: From consumer experience to affective loyalty: Challenges and prospects in the psychology of consumer behavior 3.0

    Frontiers in Psychology

  2. Aiming at understanding consumers´behavior in fast-food restaurants: a food values approach

    XXIX Congreso Internacional de Marketing AEMARK, Sevilla, 6-8 de septiembre de 2017

  3. Online distribution strategies: A mix of globalization and diversification in the fashion market

    Mobile Commerce: Concepts, Methodologies, Tools, and Applications (IGI Global), pp. 340-361

  4. Marketing 4.0: Enhancing consumer-brand engagement through big data analysis

    Socio-Economic Perspectives on Consumer Engagement and Buying Behavior (IGI Global), pp. 94-117

  5. Do affective variables make a difference in consumers behavior toward mobile advertising?

    Frontiers in Psychology, Vol. 7, Núm. JAN