Publicaciones en colaboración con investigadores/as de Universitat Oberta de Catalunya (37)

2024

  1. Can the vital cycle explain the circular consumer journey? A historical analysis of the relationship of Spanish Generation X with emblematic brands

    Journal of Historical Research in Marketing, Vol. 16, Núm. 1, pp. 3-24

2023

  1. Innovando en Marketing: Metaverso, un análisis 360

    Oikonomics: Revista de economía, empresa y sociedad, Núm. 20, pp. 1-10

  2. Metaverse, a holistic vision of the new virtual reality

    Revista empresa y humanismo, Vol. 26, Núm. 2, pp. 99-130

  3. The impact of integration of 4.0 technologies in the traditional manufacturing industry: Evidence from furniture sector enterprises in Spain

    New Perspectives and Possibilities in Strategic Management in the 21st Century: Between Tradition and Modernity (IGI Global), pp. 319-348

2022

  1. Staff training as a determining factor in the adoption of 4.0 technologies in the furniture sector

    EDULEARN22 Proceedings: 14th International Conference on Education and New Learning Technologies : July 4th-6th, 2022

2021

  1. Challenge-based learning: how to learn marketing in healthcare studies?

    INTED2021 Proceedings. 15th International Technology, Education and Development Conference, 8 - 9 March 2021, online

  2. Studying customer experience and retention using applied data science and artificial intelligence

    Handbook of Research on Applied Data Science and Artificial Intelligence in Business and Industry (IGI Global), pp. 192-222

  3. THE PSYCHOLOGICAL LOGIC OF CUSTOMER LOYALTY: TOWARDS AN INTEGRATED CONCEPTUAL FRAMEWORK (SATISFACTION, TRUST AND COMMITMENT)

    Organizational Science: A Global Perspective (Nova Science Publishers, Inc.), pp. 163-175

2020

  1. Customer Experience and Satisfaction in Private Insurance Web Areas

    Frontiers in Psychology, Vol. 11

  2. Editorial: Toward Consumer 4.0 Insights and Opportunities Under the Marketing 4.0 Scenario

    Frontiers in Psychology

  3. Elementos en el proceso de enseñanza aprendizaje que determinan la estrategia de la Universidad

    3º Congreso Mundial de Educación EDUCA 2020, 27-29 de febrero de 2020, Santiago de Compostela

  4. Kpi para la medición de la satisfacción del estudiante como indicador de la gestión universitaria

    Journal of Management and Business Education, Vol. 3, Núm. 2, pp. 108-128

2018

  1. A global model for the image formation of a tourist destination: evidences from a sun and sand destination in Spain

    Journal of marketing trends, Vol. 5, Núm. 5, pp. 57-73

2017

  1. Aiming at understanding consumers´behavior in fast-food restaurants: a food values approach

    XXIX Congreso Internacional de Marketing AEMARK, Sevilla, 6-8 de septiembre de 2017

  2. Consumer expectations of online services in the insurance industry: An exploratory study of drivers and outcomes

    Frontiers in Psychology, Vol. 8, Núm. JUL

  3. Estudio de las expectativas en el área personal para canales online: influencia de la reputación y la adopción de tecnología

    XXXI Annual Meeting of the Academy, AEDEM, Madrid, 7-9 de junio de 2017

  4. Marketing 4.0: Enhancing consumer-brand engagement through big data analysis

    Socio-Economic Perspectives on Consumer Engagement and Buying Behavior (IGI Global), pp. 94-117

  5. Online distribution strategies: A mix of globalization and diversification in the fashion market

    Fashion and Textiles: Breakthroughs in Research and Practice (IGI Global), pp. 515-536

  6. Online distribution strategies: A mix of globalization and diversification in the fashion market

    Mobile Commerce: Concepts, Methodologies, Tools, and Applications (IGI Global), pp. 340-361

2016

  1. Determinantes de la experiencia de cliente en e-servicios: el caso de las universidades virtuales

    XXVIII Congreso de Marketing AEMARK 2016, León, 7 al 9 de septiembre de 2016