Publications in collaboration with researchers from Universidad Pública de Navarra (7)

2016

  1. Determinantes de la experiencia de cliente en e-servicios: el caso de las universidades virtuales

    XXVIII Congreso de Marketing AEMARK 2016, León, 7 al 9 de septiembre de 2016

  2. Private labels at the service of retailers' image and competitive positioning: The case of tesco

    Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy (IGI Global), pp. 104-125

2009

  1. Social disclosure, legitimacy theory and the role of the state

    Accounting, Auditing and Accountability Journal, Vol. 22, Núm. 8, pp. 1284-1307