Publicaciones en las que colabora con Inés Küster Boluda (4)

2023

  1. A bibliometric analysis of virtual influencers in the Web of Science

    Journal of Marketing Analytics

2022

  1. Qualitative social media content analysis as teaching-learning method in higher education

    Interactive Learning Environments

2021

  1. Attitudinal and viral effects of a high emotional cause-related marketing ad. An integrative international approach

    Omni-Channel communication: Delivering unified communications across all branded touch-points: Conference proceedings

  2. Segmenting the audience of a cause-related marketing viral campaign

    International Journal of Information Management, Vol. 59