JANA PRODANOVA-rekin lankidetzan egindako argitalpenak (25)

2019

  1. Enriching m-banking perceived value to achieve reuse intention

    Marketing Intelligence and Planning, Vol. 37, Núm. 6, pp. 617-630

  2. How Beneficial is Social Media for Business Process Management? A Systematic Literature Review

    IEEE Access, Vol. 7, pp. 39583-39599

2016

  1. Effects of customers' perception of M-Banking barriers on wom

    XXVIII Congreso de Marketing AEMARK 2016, León, 7 al 9 de septiembre de 2016

  2. Electronic customer behaviour from relational, technology and personality-related theoretical perspectives: the case of high-involment services

    Electronic customer behaviour from relational, technology and personality-related theoretical perspectives: the case of high-involment services

  3. What makes services customers say “buy it with a mobile phone”?

    Journal of Services Marketing, Vol. 30, Núm. 6, pp. 601-614

2015

  1. El presente y el futuro de la banca por móvil según los usuarios españoles de banca

    Universia Business Review, Núm. 46, pp. 94-117

  2. El usuario de la banca por móvil y su comportamiento multicanal

    II Jornadas de Doctorandos de la Universidad de Burgos: Universidad de Burgos. 10 y 11 de diciembre de 2015

  3. The impact of age in the generation of satisfaction and WOM in mobile shopping

    Journal of Retailing and Consumer Services, Vol. 23, pp. 1-8