Economía de la Empresa (Interuniversitario)

2014

1. Accounting and global climate change issues

   Sustainability Accounting and Accountability: Second Edition (Taylor and Francis), pp. 199-212

2. Are signals a solution to perceived risk and opportunism in mobile shopping? Gender differences and similarities

   The Evolution of the Internet in the Business Sector: Web 1.0 to Web 3.0 (IGI Global), pp. 1-24

3. Franquicias

   Creación de empresas y emprendimiento: de estudiante a empresario (Pearson Educación), pp. 431-448

4. How can E-vendors create trust in B2C and C2C contexts?

   Electronic Payment Systems for Competitive Advantage in E-Commerce (IGI Global), pp. 72-92

5. La perspectiva de marketing

   Análisis de la performance en las empresas: una perspectiva integrada (Editorial UOC), pp. 105-125

6. Marketing en el sector del lujo

   Estrategias de marketing sectorial (Escuela Superior de Gestión Comercial y Marketing, ESIC), pp. 15-42

7. Personally engaged with retail clients: Marketing 3.0 in response to new consumer profiles

   Handbook of Research on Retailer-Consumer Relationship Development (IGI Global), pp. 219-237

8. Personally engaged with retail clients: Marketing 3.0 in response to new consumer profiles

   Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications (IGI Global), pp. 2060-2078

9. Sustainability reporting: Insights from institutional theory

   Sustainability Accounting and Accountability: Second Edition (Taylor and Francis), pp. 273-285