Economía de la Empresa (Interuniversitario)

2017

1. A typology of firms regarding M-commerce adoption

   Mobile Commerce: Concepts, Methodologies, Tools, and Applications (IGI Global), pp. 550-565

2. Are signals a solution to perceived risk and opportunism in mobile shopping?: Gender differences and similarities

   Mobile Commerce: Concepts, Methodologies, Tools, and Applications (IGI Global), pp. 1365-1389

3. Creación de empresas familiares

   Empresa familiar: análisis estratégico (Ediciones Deusto), pp. 117-140

4. How can E-vendors create trust in B2C and C2C contexts?

   Mobile Commerce: Concepts, Methodologies, Tools, and Applications (IGI Global), pp. 1390-1412

5. Marketing 4.0: Enhancing consumer-brand engagement through big data analysis

   Socio-Economic Perspectives on Consumer Engagement and Buying Behavior (IGI Global), pp. 94-117

6. Online distribution strategies: A mix of globalization and diversification in the fashion market

   Mobile Commerce: Concepts, Methodologies, Tools, and Applications (IGI Global), pp. 340-361

7. Online distribution strategies: A mix of globalization and diversification in the fashion market

   Fashion and Textiles: Breakthroughs in Research and Practice (IGI Global), pp. 515-536