Economía de la Empresa (Interuniversitario)

2015

1. A cross-national effect of ethnocentrism on purchase intention

   Analyzing the Cultural Diversity of Consumers in the Global Marketplace (IGI Global), pp. 146-176

2. Does the theory of networks suite to franchising?: a case study of Neck and Neck.

   En la piel del cliente: escuchar, atraer, retener (Cátedra Fundación Ramón Areces de Distribución Comercial), pp. 17-41

3. How does CEO reputation matter?: Impact of CEO reputation on corporate reputation and performance

   CEO Branding: Theory and Practice (Taylor and Francis Inc.), pp. 95-117

4. Organizational, management and accounting perspectives on biodiversity

   Biodiversity in the Green Economy (Taylor and Francis Inc.), pp. 213-239