Book chapters (4) Publications in which a researcher has participated

2015

  1. A cross-national effect of ethnocentrism on purchase intention

    Analyzing the Cultural Diversity of Consumers in the Global Marketplace (IGI Global), pp. 146-176

  2. Does the theory of networks suite to franchising?: a case study of Neck and Neck.

    En la piel del cliente: escuchar, atraer, retener (Cátedra Fundación Ramón Areces de Distribución Comercial), pp. 17-41

  3. How does CEO reputation matter?: Impact of CEO reputation on corporate reputation and performance

    CEO Branding: Theory and Practice (Taylor and Francis Inc.), pp. 95-117

  4. Organizational, management and accounting perspectives on biodiversity

    Biodiversity in the Green Economy (Taylor and Francis Inc.), pp. 213-239