Capítols de llibre (5) Publicacions en què ha participat algun/a investigador/a

2016

  1. A cross-national effect of ethnocentrism on purchase intention

    International Business: Concepts, Methodologies, Tools, and Applications (IGI global), pp. 1555-1584

  2. Good governance in philanthropy and nonprofits

    The Routledge Companion to Philanthropy (Taylor and Francis), pp. 395-407

  3. Online distribution strategies: A mix of globalization and diversification in the fashion market

    Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy (IGI Global), pp. 491-512

  4. Private labels at the service of retailers' image and competitive positioning: The case of tesco

    Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy (IGI Global), pp. 104-125

  5. The Pursuit of Loyalty in Grocery Stores: Differences by Retail Format

    Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 387