Economía de la Empresa (Interuniversitario)

2016

1. A cross-national effect of ethnocentrism on purchase intention

   International Business: Concepts, Methodologies, Tools, and Applications (IGI global), pp. 1555-1584

2. Good governance in philanthropy and nonprofits

   The Routledge Companion to Philanthropy (Taylor and Francis), pp. 395-407

3. Online distribution strategies: A mix of globalization and diversification in the fashion market

   Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy (IGI Global), pp. 491-512

4. Private labels at the service of retailers' image and competitive positioning: The case of tesco

   Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy (IGI Global), pp. 104-125

5. The Pursuit of Loyalty in Grocery Stores: Differences by Retail Format

   Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 387