The adoption of the internet as a new distribution channel for holiday tourism in Spain: The challenge of consumer preceived risk and consumer attitudes

  1. Izquierdo-Yusta, A. 1
  2. Calderon-Monge, E. 1
  3. Ruiz-Vega, A. 2
  1. 1 Universidad de Burgos
    info

    Universidad de Burgos

    Burgos, España

    ROR https://ror.org/049da5t36

  2. 2 Universidad de La Rioja
    info

    Universidad de La Rioja

    Logroño, España

    ROR https://ror.org/0553yr311

Liburua:
Proceedings - International Workshop on Database and Expert Systems Applications, DEXA

ISBN: 978-076953299-8

Argitalpen urtea: 2008

Orrialdeak: 485-491

Mota: Liburuko kapitulua

DOI: 10.1109/DEXA.2008.136 SCOPUS: 2-s2.0-57849165492 WoS: WOS:000259487400082 GOOGLE SCHOLAR

Garapen Iraunkorreko Helburuak

Laburpena

The Internet is changing the purchasing habits and behaviours of the consumer. A preliminary step in the adoption of the Internet was its use as an information channel, thereby generating favourable attitudes towards the Internet. The following step was its use as a purchase channel by firms and consumers. From the consumer perspective, we should take into account a set of psychological factors that might be contributing to its adoption or acting as formidable barriers to its diffusion (into the Spanish leisure tourism): favourable attitudes towards the Internet use, trust and consumer-perceived risk. In our paper the keys factors are trust toward Internet and perceived risk. © 2008 IEEE.