Análisis de los factores que condicionan la elección del canal de compra por parte del consumidorevidencias empiricas en la industria hotelera

  1. Izquierdo Yusta, Alicia
  2. Martínez Ruiz, María Pilar
Revista:
Cuadernos de economía y dirección de la empresa

ISSN: 1138-5758

Año de publicación: 2009

Número: 41

Páginas: 93-122

Tipo: Artículo

DOI: 10.1016/S1138-5758(09)70049-0 DIALNET GOOGLE SCHOLAR lock_openDialnet editor

Otras publicaciones en: Cuadernos de economía y dirección de la empresa

Referencias bibliográficas

  • Akerlof, G. (1970), «The markets for lemons: quality under uncertainty and the market mechanism», Quarterly Journal of Economics, vol. 84, agosto, págs. 488-500.
  • Andaleeb, S.S. (1996), «An experimental investigation of satisfaction and commitment in marketing channels: the role of trust and dependence», Journal of Retailing, vol.72 núm. 1, págs. 77-93.
  • Arrow, K. J. (1985), «The economics of agency (Chapter 2). Principals and agents: the structure of business», en John W. Pratt y Richard Zeckhauser, Harward Business School Press. Boston Mass.
  • Ba, S. y Pavlou, P.A. (2002), «Evidence of effect of trust building technology in electronic markets: price primiums and buyer behaviour», MIS Quarterly, vol. 26 núm. 3, págs. 243-268.
  • Bagozzi, R. P. y Yi, Y. (1988), «On the evaluation of structural equation models», Journal of the Academy of Marketing Science, vol. 16, Primavera, págs. 74-94.
  • Bakos, J. Y. (1997), «Reducing buyer search costs: implications for electronic marketplaces», Management Science, vol. 43 núm. 12, Diciembre, págs. 1676-1692.
  • Belanger, F.; Hiller, J. S. y Smith, W. J. (2002), «Trustworthiness in electonic commerce: the role of privacy, security, and site attributes», Journal of Strategic Information Systems, vol. 11, págs. 245-270.
  • Bentler, P. M. (1990), «Comparative fit indexes in Structural models», Psychological Bulletin, vol. 107 núm. 2, págs. 238-246.
  • Bergen, M.; Dutta, S.; Orville C. y Walker, J. R. (1992), «Agency relationships in marketing: a review of the implications and applications of agency and related theories», Journal of Marketing, vol. 56, Julio, págs. 1-24.
  • Biswas, D. y Biswas, A. (2004), «The diagnostic role of signals in the context of perceived risks in online shopping: Do signals matter more on the web?», Journal of Interactive Marketing, vol. 18 núm. 3, Verano, págs. 30-45.
  • Card, J. A.; Chen, Ch.-Y. y Cole, S.T. (2003), «Online travel products shopping: differences between shoppers and nonshoppers», Journal of Travel Research, vol. 42, noviembre, págs. 133-139.
  • Ching Biu Tse, A. (2001), «Factors affecting consumer perceptions on product safety», European Journal of Marketing, vol. 33 núm. 9/10, págs. 911-925.
  • Citrin, A.V.; Stem, D. E.; Spangenberg, E. R. y Clark, M. J. (2003), «Consumer need for tactile input an Internet retailing challenge», Journal of Business Research, vol. 56, págs. 915-922.
  • Conchar, M. P.; Zinkhan, G. M.; Peters, C. y Olavarrieta, S. (2004), «An Integrated framework for the conceptualization of consumeŕ s perceived risk processing», Journal of Academy of Marketing Science, vol. 32 núm. 4 págs. 418-436.
  • Corbitt, B. J.; Tanasankit, Th. y Yi, H. (2003), »Trust and e-commerce: a study of consumer perceptions», Electronic Commerce Research and Applications, vol. 2, págs. 203-215.
  • Cox, D. F. y Rich, S. U. (1964), «Perceived risk and consumer decision-makingthe case of telefhone shopping», Journal of Marketing Research, vol.1, págs. 2-39.
  • Cunningham, L. F.; Gerlach, J.; Harper, M. D. y Young, C. E. (2005), «Perceived risk and the consumer buying process: Internet airline reservations», International Journal of Service Industry Management, vol. 16 núm. 4, págs. 357-372.
  • Dasgupta, P. (1988), «Trust as a Comodity», Disponible en http//www.sociology.0x.ac.uk/papers/dasgupta49-72.
  • Degeratu, A. M.; Rangaswamy, A. y Wu, J. (2000), «Consumer choice behavior in online and traditional supermarkets: the effects of brand name, price, and other search attributes», International Journal of Research in Marketing, vol. 17, págs. 55-78.
  • Dholakia, R. R. y Usitalo, O. (2002), «Switching to electronic stores: consumer characteristc and the perception of shopping benefits», Journal of Retail & Distribution Management, vol. 30 núm. 10, págs. 459-469.
  • Doney, P. M. y Cannon, J. P. (1997), «An examination of the nature of trust in buyerseller relationships», Journal of Marketing, vol. 61, Abril, págs. 35-51.
  • Doolin, B.; Dillon, S.; Thompson, F. y Corner, J. L. (2005), «Perceived risk, the Internet shopping experience and online purchasing behaviour: a New Zealand perspective», Journal of Global Information Management, vol.13 núm. 2, págs. 66-88.
  • Eisenhardt, K. M. (1989), «Agency Theory: an assessment and review». The Academy of Management Review, vol.14 núm. 1, págs.57-74
  • Erdem, T. y Swait, J. (1998), »Brand equity as a signalling phenomenon», Journal of Consumer Psychology, vol. 7 núm. 2, págs. 131-157.
  • Flavián, C. y Guinalíu, M. (2006), «Consumer trustee, perceived security and privacy policy». Three basic elements of loyalty to a web site». Industrial Management & Data Systems, vol. 106 núm. 5, pags. 601-620.
  • Forsythe, S. M. y Shi, B. (2003), «Consumer patronage and risk perceptions in Internet shopping», Journal of Business Research, vol. 56, págs. 867-875.
  • Ganesan, S. (1994), «Determinants of long-term orientation in buyer-seller relationships», Journal of Marketing, vol. 58, Abril, págs. 1-19.
  • Garbarino, E. y Johnson, M. S. (1999), »The different roles of satisfaction, trust, and commitment in customer relationships», Journal of Marketing, vol. 63, abril, págs. 70-87.
  • Gaski, J. F. (1984), «The theory of power and conflict in channels of distribution», Journal of Marketing, vol. 48, verano, págs. 9-29.
  • Gefen, D.; Srinivasan, V. y Tractinsky, N. (2003), « The conceptualizations of trust, risk and their relationship in electronic comerce: the need for clarifications». Proceeding of the 36th Hawaii International Conference on System Sciences.
  • George, J. F. (2002), «Influences on the intent to make Internet purchases», Internet Research, vol. 12 núm. 2, págs. 165-180.
  • Geyskens, I.; Steenkamp, J. B. y Kumar, N. (1998), «Generalizations about trust in marketing channel relationships using meta-analysis», International Journal of Research in Marketing, vol. 15, págs. 223-248.
  • González Mieres, C. (2002), El riesgo percibido por el consumidor. Una aplicación empírica a la elección de marcas del distribucidor, Tesis Doctoral, Oviedo 2002.
  • Goodwin, C. (1991), »Privacy: recognition of a consumer right», Journal of Public Policy & Marketing, vol. 10 núm. 1, Primavera, págs. 149-166.
  • Heide, J. B. y John, G. (1988), «The role of dependence balancing in safeguarding transaction-specific assets in conventional channels», Journal of Marketing, vol. 52, Enero, págs. 20-35.
  • Huston, J. H. y Spencer, R. W. (2002), «Quality, uncertaninty and the Internet: the market for lemons». American Economist, Primavera, vol. 46 núm. 1, págs. 50-60.
  • Jacoby, J. y Kaplan, L. B. (1972), »The components of perceived risk.» Proceedings of The Third Annual Conference of the Association for Consumer Research, págs. 382-393.
  • Jarvenpaa, S. L. y Todd, P. A. (1997), »Consumer reactions to electronic shopping on the World Wide web», International Journal od Electronic Commerce, vol. 1 núm. 2, págs. 59-88.
  • Jarvenpaa, S. L.; Tractinsky, N. y Vitale, M. (2000), »Consumer trust in an Internet store», Information Technology and Management, vol. 1 núm. 1, págs. 45-71.
  • John, G. y Weitz, B. A. (1988), »Forward integration into distribution: an empirical test of distribution cost analysis», Journal of Law, Economics and Organization, vol. 4 núm. 2, Otoño, págs. 337-355.
  • Jöreskog, K. G. y Sörbom, D. (1989), LISREL 7: a guide to the program and application. 2nd ed. Chicago: SPSS Inc.
  • Keeney, R. L. (1999), «The value of Internet commerce to the customer», Management Science, vol. 45 núm. 4, Abril, págs. 533-542.
  • Klein, L. R. y Ford, G. T. (2003), «Consumer search for information in the digital age: an empirical study of prepuchase search for automobiles», Journal of Interactive Marketing, vol. 17 núm. 3, Verano, págs. 29-
  • Klein, S. (1989), «A transaction cost explanation of vertical control in international markets», Journal of The Academy of Marketing Science, vol. 17 núm. 3, págs. 253-260
  • Lee, M. K. O. y Turban, E. (2001), «A trust model for consumer Internet shopping», International Journal of Electronic Commerce, vol. 6 núm. 1, Otoño, págs. 75-91.
  • Liang, T. P. y Huang, J. S. (1998), «An empirical study on consumer acceptance of products in electronic markets: a transaction cost model», Decision Support Systems, vol. 24, págs. 29-43.
  • Liebermann, Y. y Stashevsky, S. (2002), »Perceived risks as barriers to Internet and e-commerce usage», Qualitative Market Research: an International Journal, vol. 5.núm. 4, págs. 291-300.
  • Lim, N. (2003),«Consumeŕ perceived risk: sources versus consequences», Electronic Commerce Research and Applications, vol. 2 págs. 216-228.
  • Mayer, R. C.; Davis, J. H. y Schoorman, F. D. (1995), «An integrative model of organizational trust», Academy of Management Review, vol. 20 núm. 3, págs. 709-734.
  • Mayer, R. N. (2002), »Shopping from a list: international studies of consumer online experiences», The Journal of Consumer Affairs, vol. 36 núm. 1, págs. 115-126.
  • Milgrom, P. y Roberts, J. (1992), Economics, organization and management, Englewood Cliffs, Printece Hall, New York.
  • Milne, G. R. y Culnan, M. J. (2004), «Strategies for reducing online privacy risks: why consumers read (or doń t read) online privacy notices», Journal of Interactive Marketing, vol. 18 núm. 3, Verano, págs. 15-29.
  • Mishra, D. P.; Heide, J. B. y Cort, S. G. (1998), «Information asymmetry and levels of agency relationships», Journal of Marketing Research, vol. XXXV, agosto, págs. 277-295.
  • Mitchell, V. W. y Greatorex, M. (1993), «Risk perception and reduction in the purchase of consumer services», The Service Industries Journal, vol. 13 núm. 4, octubre, págs. 179-200.
  • Morgan, R. M. y Hunt, S. D. (1994), «The commitment-trust theory of relationship marketing», Journal of Marketing, vol. 58, julio, págs. 20-38.
  • Novak, T. P.; Hoffman, D. L. y Yung, Y. F. (2000), «Measuring the customer experience in online enviroments: a structural modelling approach», Marketing Science, vol. 19, núm. 1, Verano, págs. 22-42.
  • Pavlou, P. A.; Liang, H. y Xue, Y. (2007), «Understanging and mitigating uncertainty in online exchange relationships: a principal-agent perspective». MIS Quartely, vol. 31, núm. 1, Marzo, págs. 105.
  • Pavlou, P. A. y Gefen, D. (2004), «Building effective online marketplaces with institution-based trust», Information Systems Research, vol. 15, núm. 1, marzo, págs. 37-59.
  • Pires, G.; Stanton, J. y Eckford, A. (2004), «Influences on the perceived risk of purchasing online», Journal of Consumer Behavior, vol. 4 núm. 2 págs. 118-131
  • Rao, A. R. y Bergen, M. E. (1992), «Price premium variations as a consequence of buyer'lack of information», Journal of Consumer Research, vol. 19, diciembre, págs. 412-423.
  • Rao, A. R.; Qu, L. y Ruekert, R. W. (1999), «Signaling unobservable product quality through a brand ally», Journal of Marketing Research, vol. XXXVI, mayo, págs. 258-268.
  • Ratnasingham, P. (1998), «The importance of trust in electronic commerce» Internet Research, vol. 8 núm. 4, págs. 313-321.
  • Riegelsberger, J.; Sasse, M. A. y McCarthy, J. D. (2005), «The mechanics of trust: a framework for research and design», International Journal Human-Computer Studies, vol. 62, págs. 381-422
  • Rotter, J. L. (1967), »A new scales for measurement of personal trust», Journal of Personality, vol. 35 núm. 4, págs. 651-665.
  • Ruiz, C.; Sanz, S. y Aldas, J. (2009), «Drivers and barriers to online airline ticket purchasing!, Journal of Air Transport Management, In press, pags. 1-5
  • Singh, J. y Sirdeshmukh, D. (2000), «Agency and trust mechanisms in consumer satisfaction and loyalty judgments», Journal of the Academy of Marketing Science, vol. 28 núm. 1, págs. 150-167.
  • Spence, A. M. (1974), Market signaling: information transfer in hiring and related processes, Harvard University Press. Cambridge, Massachusetts.
  • Srinivasan, S. S. y Ratchford, B. T. (1991), «An empirical test of a model of external search for automoviles», Journal of Consumer Research, vol. 18, págs. 233-242
  • Suárez, L.; Del Río, A. B.; Vázquez, R. y Díaz, A. Ma. (2009), «Determinantes de la lealtad en el entorno online: el papel de las barreras de cambio y la satisfacción», XIX Jornadas Hispano Lusas de Gestión Científica, Baeza, 2009
  • Suárez, L; Díaz, A. M.a y Vázquez, R. (2007), Relationship marketing and information and communication Technologies: analysis of retail travel agencies», Journal of travel Research, vol. 45 núm. 4, págs. 453-463
  • Vázquez, R.; Díaz, A. M.a y Suárez, A. (2004), «Cómo usan Internet las líneas aéreas para desarrollar relaciones estables con los clientes», Universia Business Review, núm. 2, págs. 35-47.
  • Williamson, O. E. (1975), «Markets and hierarchies», Ed. Free Press, Nueva York.
  • Williamson, O. E. (1985), The Economic Institutions of Capitalism, The Free Press Nueva York.
  • Williamson, O. E. (1996), The mechanisms of gobernance, Nueva York, The free Press.