Análisis de los factores que condicionan la elección del canal de compra por parte del consumidorevidencias empiricas en la industria hotelera

  1. Izquierdo Yusta, Alicia
  2. Martínez Ruiz, María Pilar
Revista:
Cuadernos de economía y dirección de la empresa

ISSN: 1138-5758

Año de publicación: 2009

Número: 41

Páginas: 93-122

Tipo: Artículo

DOI: 10.1016/S1138-5758(09)70049-0 DIALNET GOOGLE SCHOLAR lock_openDialnet editor

Otras publicaciones en: Cuadernos de economía y dirección de la empresa

Objetivos de desarrollo sostenible

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