Editorial: From consumer experience to affective loyalty: Challenges and prospects in the psychology of consumer behavior 3.0

  1. Martínez-Ruiz, M.P.
  2. Gómez-Suárez, M.
  3. Jiménez-Zarco, A.I.
  4. Izquierdo-Yusta, A.
Journal:
Frontiers in Psychology

ISSN: 1664-1078

Year of publication: 2017

Volume: 8

Issue: DEC

Type: Editorial

DOI: 10.3389/FPSYG.2017.02224 GOOGLE SCHOLAR lock_openOpen access editor