Marketing 4.0: Enhancing consumer-brand engagement through big data analysis

  1. Jiménez-Zarco, A.I.
  2. Rospigliosi, A.
  3. Martínez-Ruiz, M.P.
  4. Izquierdo-Yusta, A.
Book:
Socio-Economic Perspectives on Consumer Engagement and Buying Behavior

ISBN: 9781522521396

Year of publication: 2017

Pages: 94-117

Type: Book chapter

DOI: 10.4018/978-1-5225-2139-6.CH005 GOOGLE SCHOLAR

Sustainable development goals

Data source: Scopus