El papel de la conveniencia y de la norma subjetiva en la intention de compra por internet (b2c): Una aplicacion en la industria hotelera
- Yusta-Izquierdoa, A.
- Martinez-Ruiz, M.P.
- Jimenez-Zarco, A.I.
ISSN: 1806-4892, 1983-0807
Year of publication: 2011
Volume: 13
Issue: 39
Pages: 137-158
Type: Article
Portal documents are updated daily. This date refers to the updating of information related to the portal structure (people, research groups, organizational units, projects...).