Factores determinantes de la decisión de franquiciar en las enseñanzas españolas

  1. Calderón Monge, María Esther
Aldizkaria:
Cuadernos de economía y dirección de la empresa

ISSN: 1138-5758

Argitalpen urtea: 2002

Zenbakia: 11

Orrialdeak: 105-125

Mota: Artikulua

Beste argitalpen batzuk: Cuadernos de economía y dirección de la empresa

Laburpena

In this paper, we model the determinantas of own/franchise decisión in spanish franchises companies. After having revised some theories that explain the franchising existence, we test them by making a descriptive and a explicative analysis with the help of a sample of companies. The main conlusion suggest us the importance of size and franchises' investment in the own/franchise decision, but the variable, physical dispersion of establishments, does not appears have empirical importance