The purchase of foreign productsthe role of firm's country-of-origin reputation, consumer ethnocentrism, animosity and trust

  1. Jiménez Torres, Nadia Huitzilin
  2. San Martín Gutiérrez, Sonia
Journal:
Documentos de trabajo " Nuevas tendencias en dirección de empresas "

Year of publication: 2007

Issue: 13

Pages: 1-34

Type: Article

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