La venta por teléfono móvil desde el punto de vista de las empresas españolas

  1. San Martín Gutiérrez, Sonia
  2. Carpio, Mateo
Journal:
Universia Business Review

ISSN: 1698-5117

Year of publication: 2012

Issue: 34

Pages: 124-143

Type: Article

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Abstract

The mobile phone is an instrument that nowadays is being considered by firms as a mean of selling. In this study we present the results obtained from a sample of 125 firms surveyed in Spain and we can suggest two types of firms of different characteristics (the skeptical and the receptive ones) according to driving and inhibiting factors to this type of selling. This pioneering study in Spain shows interesting implications for firms.

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