Biopoder y postfeminismola cirugía estética en la prensa de masas

  1. Menéndez Menéndez, María Isabel 1
  1. 1 Universidad de Burgos
    info

    Universidad de Burgos

    Burgos, España

    ROR https://ror.org/049da5t36

Revista:
Teknokultura: Revista de Cultura Digital y Movimientos Sociales

ISSN: 1549-2230

Any de publicació: 2013

Títol de l'exemplar: Tecnologías digitales y biopolítica

Volum: 10

Número: 3

Pàgines: 615-642

Tipus: Article

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Altres publicacions en: Teknokultura: Revista de Cultura Digital y Movimientos Sociales

Resum

Postfeminism; according to authors like MacRobbie; Projansky; or Ferris and Young; is a new form of backlash transmitted through popular culture. It appropriates the achievements of western feminism to propose practices of normative femininity as liberating; in an exercise of profound rejection of feminism that is deeply embedded in the neoliberal capitalist system. Applying this line of thought to bodily and aesthetic issues; critics warn about these practices becoming an instance of biopolitics that pursues the construction of docile bodies –particularly female docile bodies– through new technologies like biomedicine. This article offers a theoretical reflection about the two paradigms –postfeminism and biopower–; applying them to the representation of cosmetic surgery in the female press; and it concludes in a critical note: cosmetic surgery; presented by women’s magazines as a new way of “constructing oneself”; has become yet another mechanism of control; even among those who intend to use it as an element of resistance.

Fuente de los datos: Dialnet