La espectacularización de la naturalezaestudio de la serie documental Seaway

  1. Fátima Gil Gascón
  2. Fernando Melgosa Rodríguez
Questiones publicitarias: revista internacional de comunicación y publicidad

ISSN: 1133-6870 1988-8732

Year of publication: 2015

Issue: 20

Pages: 128-141

Type: Article

DOI: 10.5565/REV/QP.14 DIALNET GOOGLE SCHOLAR lock_openOpen access editor

More publications in: Questiones publicitarias: revista internacional de comunicación y publicidad

Sustainable development goals


This article aims to examine how documentaries on nature participate in the progressive “showization” of television formats through the study o f “Seaway” (Gonzalez y Rodriguez, 2014), –a Spanish 13-chapters documentary series about the underwater world. To this end, we proceeded to the quantitative and quality analysis of those visual, narrative and sound tools that these products use to attractand charm the audience. The study of these questions allowed us to verify the presence of traditional formula, as well as to uncover those new tendencies that the documentary language uses to embody the underwater world in an entertaining and engaging way–just as required by the new television standards

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