Comunicar desde el ámbito público o privadoel caso de los hospitales

  1. Lorena Busto Salinas 1
  1. 1 Universidad Pontificia Comillas
    info

    Universidad Pontificia Comillas

    Madrid, España

    ROR https://ror.org/017mdc710

Journal:
El profesional de la información

ISSN: 1386-6710,  1699-2407

Year of publication: 2016

Issue Title: TIC para información y comunicación

Volume: 25

Issue: 6

Pages: 923-930

Type: Article

DOI: 10.3145/EPI.2016.NOV.09 DIALNET GOOGLE SCHOLAR lock_openOpen access editor

More publications in: El profesional de la información

Sustainable development goals

Abstract

The ultimate goal of private hospitals in Spain is to increase their number of patients, or at least their revenues, whereas public hospitals do not have this goal because they do not necessarily need to attract more patients. Consequently, the communication carried out at each type of institution may be different. In order to find out if there are any differences and determine their impact on citizens, the communication of both public and private hospitals in two regions of Spain (Castilla y León and Galicia) is analyzed using personal interviews and a survey about public relations. In addition, an official health report is analyzed to determine the satisfaction, assessment, and selection of health centers. In conclusion, private hospitals have better public relations; but, citizens prefer and value public hospitals more. The preliminary image of each type of institution prevails over the communication processes they carry out.

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