Aprender publicidad mediante la ficción seriada"Mad Men" de Matthew Weiner
ISSN: 1012-1587
Year of publication: 2015
Issue: 1
Pages: 468-483
Type: Article
More publications in: Opción: Revista de Ciencias Humanas y Sociales
Abstract
Designing innovative methodologies has become vital within the teaching-learning process, and the use of fiction appears as a pertinent resource for the audiovisual communication classroom. Thus, Matthew Weiner’s series Mad Men (AMC, 2007-2015) can be a useful and creative tool to approach questions related to the history of advertising and advertising as a career, as well as to develop certain some transversal skills. This paper offers a pedagogical proposal for specifically advertising-related courses through a synthetic tour across the main issues of exploitation of Weiner’s fiction.
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