A cross-national effect of ethnocentrism on purchase intention

  1. Jiménez, N.
  2. San-Martín, S.
Liburua:
Analyzing the Cultural Diversity of Consumers in the Global Marketplace

ISBN: 9781466682627

Argitalpen urtea: 2015

Orrialdeak: 146-176

Mota: Liburuko kapitulua

DOI: 10.4018/978-1-4666-8262-7.CH008 GOOGLE SCHOLAR
Datuen iturria: Scopus