Brand and Price: Key Signals when Opening a Franchise Outlet

  1. Calderon-Monge, E.
  2. Huerta-Zavala, P.
Journal:
Journal of Promotion Management

ISSN: 1540-7594,  1049-6491

Year of publication: 2015

Volume: 21

Issue: 4

Pages: 416-431

Type: Article

DOI: 10.1080/10496491.2015.1050946 GOOGLE SCHOLAR
Data source: Scopus