Brand and performance signals in the choice of franchise opportunities

  1. Calderon-Monge, E.
  2. Huerta-Zavala, P.
Journal:
Service Industries Journal

ISSN: 1743-9507,  0264-2069

Year of publication: 2014

Volume: 34

Issue: 9-10

Pages: 772-787

Type: Article

DOI: 10.1080/02642069.2014.905920 GOOGLE SCHOLAR
Data source: Scopus